Years of professional experience
Turning ambitious ideas into reality.
International project and operations leader with 15+ years of experience across retail, education and commercial environments, including international expansion and cross-functional project delivery across APAC, North America and Europe. I bring structure to complex projects, align people around a common goal and get things moving - from initial planning through to launch and beyond.
How I Work
Turning strategy into action — and building the structure to get there.
I've built my career in environments where the path is rarely linear - talent and production, international education launches and multi-market retail expansion. The common thread has been turning a moving set of people, decisions and constraints into something that works.
I'm drawn to work that sits between strategy and execution; the point where an idea becomes a location, a launch, a team rhythm, a customer experience or a way of working.
I lead complex projects from early-stage planning through to launch and delivery. I'm comfortable in both established environments and situations where there isn't a clear playbook — following the right process where one exists, and building the structure and stakeholder alignment where it doesn't.
- International Expansion
- Strategic Projects
- Business Operations
- Multi-Market Delivery
- Stakeholder Leadership
- Operational Readiness
Hong Kong Permanent Resident | Full right to work
Countries worked across
APAC, North America & EuropeOperating contexts
Retail expansion, education launches & talent operationsStakeholder satisfaction
Cullen Jewellery internal surveyFeatured experience
Cullen Jewellery: multi-market expansion leadership.
Joined Cullen Jewellery as the business expanded from an Australian showroom footprint into a global retail network. Led the end-to-end delivery of new showrooms across Australia, New Zealand, the UK, US and Canada - from market research and site acquisition through lease negotiation, fit-out delivery and operational launch.
- Scale
- Delivered 11 retail development projects between 2024 and 2026, spanning Sydney, Adelaide, Auckland, London, San Francisco, Toronto, Houston, Austin, Los Angeles, San Diego and Manchester.
- End-to-end delivery
- Owned the end-to-end showroom delivery process, spanning site search and demographic analysis, landlord engagement and lease negotiation, fit-out coordination, vendor management, site readiness, risk management and operational launch.
- Expansion capability
- Built a repeatable expansion framework that improved stakeholder alignment, vendor coordination, risk management and launch readiness, creating greater predictability across project timelines and showroom openings.
Earlier expansion experience
Higher Ground Education: international launch & operational delivery.
Across Higher Ground Education, I led launch and operational initiatives for Guidepost Montessori environments spanning new market entry, temporary site activation and new business ventures - building the operational foundations needed to move from concept to live customer delivery.
Bali
International launch execution
Established Guidepost Montessori's inaugural Bali school inside AYANA Resort & Spa in under three months, creating a temporary launch environment that capitalised on summer demand, welcomed 110+ students in the first two months and enabled the school to begin operating ahead of the longer-term site opening.
Causeway Bay
New venture launch & operational readiness
Launched Guidepost Family Club as a new business venture, leading operational setup, customer journey design and launch execution that drove a 77% increase in customer acquisition.
Earlier Work
Talent management & project coordination.
Before moving into education launches and international expansion, I managed rosters, contracts, budgets, schedules and client requirements for hair, makeup and styling talent across international film festivals, award shows, global tours and national advertising campaigns.
Working across high-profile, time-critical environments developed the operating discipline that continues to underpin my work today: precise coordination, stakeholder management, financial discipline and calm problem-solving under immovable deadlines.
